Tastebuds

branding identity / packaging ​

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Art Direction: ABBY GUIDO 

Photography: AUSTEN HART  

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The goal of Tastebuds was to elevate marijuana’s reputation and educate users on the plant. The color choice is vibrant, capturing the energy and the lively typographic pattern paired with a subtle geometric compounds creates a rich visual language. Many elements, covering a large amount of information, contribute to a revitalized and rapidly expanding industry.