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Stash Tea

branding identity / packaging ​ 

Art Direction: DUSTY SOMMERS

Photography: AUSTEN HART

This is a rebrand concept for Stash tea. An updated, modern logo and bright colors, they become one of the most eye catching containers on the shelf. The logo has a triangle which contains tea. That triangle travels throughout the brand, in the logo, packaging, and on the web. The concept is the tThe etched kraft tone container is stashed away on the interior to really push the concept. The bright colors and kraft tone create an exciting fusion of natural and vibrant. This rebrand reaches all areas of the brand from web, stationary, and other collateral. 

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Sarah Demers Designs
2018