Stash Tea

branding identity / packaging ​ 

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Art Direction: DUSTY SOMMERS

Photography: AUSTEN HART

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This is a rebrand concept for Stash Tea. The logo has a triangle which contains tea. That triangle travels throughout the brand, in the logo, packaging, and on the web. The etched kraft tone container is stashed away on the interior as a reveal to expose the tea. The bright colors and kraft tone create an exciting fusion of natural and vibrant. This rebrand reaches all areas of the brand from web, stationary, and other collateral.