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Pond Lehocky is a major law firm in Philadelphia with a very bold and iconic brand. The brand has staple pieces such as brochures, newspaper ads, social graphics and quarterly reports, but there are opportunities for fun and inventive design. Minor brands have been made within the major brand, visual identities have been created for events and with an official partnership with a NFL team we got to utilize their brand in many ways. Pond Lehocky is an elevated identity that stands apart from their competitors with smart design and a consistent visual elements.