branding identity / packaging
Art Direction: DERMOT MAC CORMACK
CO-Designed: BRIANNA HOKE
Hoopla is a conceptual company that creates art kits for kids which promote chaotic creativity. Kids these days get stuck in the mentality of not being a good artist because they can't draw realistically. Hoopla aims to break that mold by pushing kids to create however they wish. There is an exercise included to educate the kids on some fundamental art concepts along with a notebook, markers, paint, brushes, and color wheel making the possibilities are endless. This brand is created with exciting patterns of kids scribbles. This brand is applied to a line of kids apparel and web.